There may be “some paid marketing” of the app, but the majority of GoPro’s efforts to promote it will take place through social-media impressions or by getting users of a legacy GoPro app, which was also called Quik but “sunsetted” years ago, to move over to this new version. With a GoPro subscription, your shots auto-upload to the cloud while you charge your GoPro. In the meantime, he argued that expanding the app to serve non-GoPro owners comes at no additional spend to the company as it was already creating these features for customers looking to edit their GoPro footage. GoPro Quik: Video Editor - Image screenshot of android app. With a GoPro subscription, your shots auto-upload to the cloud while you charge your GoPro, then a stunning highlight video is sent to you, ready to share. “This is the first product that we’ve made that is not tied to the number of cameras we sell,” Woodman said, which he argued expands the company’s total addressable market to people who care about organizing visual moments from their lives but might not necessarily have a need for a GoPro camera to capture that footage.Įventually, Woodman hopes that some users of the Quik app will end up buying GoPro cameras as their “passion for digital imaging and content creation” increases and meets up with their existing passions for things like travel, sports, or cooking that they could capture with action cameras. The Quik app picks your best shots, syncs them to music, adds cinematic transitions, and creates a shareable video. The company plans to introduce unlimited cloud backup of photos and videos later this year, while maintaining the original quality of the images or footage. Due to illness in the family, I have not even used. GoPro’s Quik app will let people import photos directly from their libraries or text chats, without opening the Quik app to do so, and then do things like edit the footage themselves or view automated videos created by GoPro’s algorithm. GoPro refused to refund an auto-subscription renewal that I had unknowingly purchased as part of a bundle. Woodman argued that GoPro’s tools for editing videos and organizing other captured moments could prove useful to a broader audience of people trying to preserve their most memorable moments while keeping a larger archive of the rest. But for those who dont already subscribe to GoPro, the standalone Quik subscription might be a tougher sell. GoPro Quik Subscription version includes: Everything included in free. It is available beginning March 16.Ĭhief Executive Nick Woodman told MarketWatch that the app is meant to help people deal with the “black hole” of footage on the camera roll apps built into their phones, a problem that he said goes beyond just people who use GoProĬameras. It already offers a GoPro subscription (49.99 / £49.99 / AU69.99). As part of a GoPro Subscription, all of the premium editing tools, filters and royalty-free backing tracks are made available in the Quik app. A subscription to the app will cost $1.99 a month or $9.99 a year, while consumers will be able to download a free version for use on a trial basis.
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